Mark Gurman reports (paywall) that Apple is considering using OpenAI or Anthropic to power Siri.
Maginative has a little more on Apple’s failures with AI:
This isn’t just about technology. It’s about Apple essentially admitting it can’t keep up in the most important tech race in decades.
The backstory makes this even more dramatic. Apple originally promised enhanced Siri capabilities in 2024, then delayed them to 2025, and finally pushed them indefinitely to 2026. Some within Apple’s AI division believe the features could be scrapped altogether and rebuilt from scratch.
I have a lot of Apple products, and I find Siri’s utility to be limited to things like “play the song, Back in Black” or “call my wife.” And the Apple Intelligence presentation from WWDC 2024 remains a black eye for the company, so I welcome this news as a helpful recognition of Apple’s position in the AI race as well as a way to make their products more useful for end users.