Zuckerburg recently declared that we’ll all have AI friends (lots of them, in fact), and now Meta is working on replacing designers with AI tools:
The social-media company aims to enable brands to fully create and target ads using artificial intelligence by the end of next year, according to people familiar with the matter.
But, with all of the data that Facebook has about people, the ads could be personalized and rather interesting:
Meta also plans to enable advertisers to personalize ads using AI, so that users see different versions of the same ad in real time, based on factors such as geolocation, the people said. A person seeing an advertisement for a car in a snowy place, for example, might see the car driving up a mountain, whereas a person seeing an ad for that same car in an urban area would see it driving on a city street.
https://www.wsj.com/tech/ai/meta-aims-to-fully-automate-ad-creation-using-ai-7d82e249
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