Every day, I’m bombarded with more and more “Web 2.0″ announcements. Every new program or service has been branded 2.0, and the ones with AJAX (not the cleaning product) get some sort of awe usually reserved for deities.
I just don’t get it.
Did I miss something, but I can’t remember the gears shifting from 1.0 to 2.0. Can you?
The internet is not like a piece of traditional software: there aren’t actual versioned releases. Of all of the things of life, I’d say the web is most evolutionary…the steps that software developers take aren’t huge. Someone comes up with a good idea and implements it. Then everyone else jumps on the bandwagon. Repeat again and again.
But it seems to fit with the human tendancy to define things and it in its own little box. And so people saw a difference in the recent web applications, and some writer / speaker said “2.0.” And the world, like a bunch of lemmings, jumped at the chance to have a new buzz-word.