Point Three: Avoid Cliches.
No one wants to read about how “the lightbulb was turned on in your head,” how that’s “over the top,” or how you’re “under the weather.” Like I posted before…use vibrant and descriptive language to illustrate what you’re saying.
Don’t resort to using phrases that are overused and odd.
On a similar note (and for the inspirtation of this post…) check out Design Cliches and Avoid cliches like the plague. They’re great and discuss design cliches (obviously). I recommend them too…